Configuration

Rypl has two places for settings. The agent holds how replies sound and what they know. The channel (a Facebook Page with its Instagram account, or a TikTok ad account) holds whether AI replies are on, which agent replies, and how comments are moderated. Global rules hold moderation rules and banned words for every channel at once.

Pages in this section

Brand voice and instructions

Tone, instructions, examples, and where and how soon the agent replies.

Knowledge base

Website, Q&A and documents the agent answers from.

Moderation

Spam and hate filters, banned words, Filter by tone, moderation rules in plain words, and blocking an author.

Reply rules

Choose what happens to a kind of comment: the agent answers, a ready reply goes out, or nothing.

Intent detection

How every comment and message is labelled, and what you can do with the labels.

Languages

Replies in the commenter’s language, or a language you choose.

Inbox and Needs attention

Every comment, reply and hidden comment in one place, and the queue for what needs a person.

Multiple accounts and pages

Several brands or clients in one Rypl account.

What’s on which plan

Setting	Simple	Pro	Ultra
Agent instructions, tone, knowledge base	✅	✅	✅
Where it replies, How soon, reply language, emojis	✅	✅	✅
Intent detection	✅	✅	✅
Spam and hate filter, Strict Spam & Media Filter	✅	✅	✅
Banned words (global and per channel)	✅	✅	✅
Filter by tone	✅	✅	✅
Block author	✅	✅	✅
Like positive comments (Facebook)	✅	✅	✅
Suggest improvements	✅	✅	✅
Read the post	—	✅	✅
Moderation rules in plain words	—	✅	✅
Reply rules and thank-you replies	—	✅	✅
Remember the conversation	—	—	✅
AI agents	1	Unlimited	Unlimited
Accounts / pages	1 / 3	5 / 20	Unlimited

If you move to a lower plan, your rules stay saved; they start working again when you upgrade.

Configuration

Pages in this section

What’s on which plan

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