Inbox and Needs Attention
The inbox is where you see everything Rypl handled: comments and messages from every connected Facebook Page, Instagram account and TikTok ad account, the replies that went out, and what was hidden. It covers your whole history, not only recent items.
What each conversation shows
- The comment or message, with its intent label (Question, Purchase, Complaint…) and sentiment.
- Which agent replied, with the agent’s face.
- The comment someone was replying to, when they answered another commenter. One click opens that person’s conversation.
- A state above the comment when there is one: hidden (and why), deleted, Deleted on Facebook, Needs review, Reply needed, Reviewed.
- A Liked badge on Facebook comments your Page liked through Rypl.
- Real names of people who message you on Facebook and Instagram.
Needs attention
Needs attention collects what a person should handle:
- complaints and urgent comments;
- comments matched by a moderation rule set to Flag for me (shown as Needs review) or I’ll answer myself (shown as Reply needed);
- with rules in Review first, every match, labelled with what the rule would do (for example Needs review · would hide).
To clear an item, hide or delete the comment, reply to it, or click Mark as reviewed. The dashboard also counts open items per rule.
What you can do
| Action | Where |
|---|---|
| Reply | Comments and DMs |
| Edit a reply | Facebook comments |
| Hide or unhide | Comments |
| Delete | Comments (on TikTok, only your own replies) |
| Block author / Undo | Conversation header: hides that person’s new comments on the channel without blocking them on Facebook |
| Mark as reviewed | Items in Needs attention |
Meta allows replies to a Facebook or Instagram DM only within 7 days of the person’s last message. After that, Rypl shows that the messaging window has expired.
Filters
| Filter | Options |
|---|---|
| Type | Comments, Messages |
| Platform | Facebook, Instagram, TikTok |
| Sentiment | Positive, Neutral, Negative |
| Intent | Complaint, Question, Spam, Feedback, Purchase, Sharing, Request |
| Moderation | All hidden or deleted, Hidden by your rules, Hidden by banned words, Hidden by tone filter, Hidden by you, Deleted, From blocked authors, Not hidden or deleted |
| Date | Today, Last 7 days, Last 30 days |
Dashboard
The dashboard summarises the same activity: comments and messages handled, replies sent, the share of positive, neutral and negative comments, what each agent did while you were away, and the Needs attention count.
More on rypl.is
- How to see and reply to comments on Facebook ads: find every ad comment, dark posts included
- How to respond to negative comments on Facebook: when to answer, hide or escalate
- How to respond to negative comments on Instagram: when to answer, hide or escalate
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