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Intent Detection

Intent detection reads every comment and message for what the person wants: information, to buy, an action from you, or to complain. Rypl labels each one with an intent and a sentiment, on every plan, with nothing to set up.


What you see

Each comment in the inbox shows its intent label when it carries one:

Question · Purchase · Request · Complaint · Feedback · Sharing · Spam · User-to-user

Comments labelled Other (greetings, a lone emoji) don’t get a badge. Every label is defined, with examples, in Supported Intents.

Sentiment is Positive, Neutral or Negative.


What it drives

Intent What Rypl does by default
Question, Purchase, Request The agent answers
Complaint Goes to Needs attention for a person
Spam Hidden automatically
Feedback (positive) Answered with a thank-you reply if you turn those on (Pro and Ultra)
Sharing, User-to-user, Other Left alone unless a reply rule says otherwise

Using intent in reply rules (Pro and Ultra)

Reply rules use intent (shown as Type) and sentiment as conditions:


Using intent to improve your ads


Next Steps

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