Reply Rules

Reply rules decide what happens to a kind of comment once Rypl knows what it is. Each rule reads When a comment… (a condition) Then… (an action). Reply rules are on the Pro and Ultra plans and live on the agent.

Questions, purchase signals and requests are answered by default. Rules add other kinds of comments (emoji reactions, praise, a giveaway keyword), or keep the agent silent on topics you never discuss in public.

Conditions

A rule can match on any combination of:

Condition	Options
Type	Question, Complaint, Request, Sharing, Feedback, Purchase, Spam, Between users, Other
Sentiment	Positive, Neutral, Negative
Is a question	Yes or no
Content	Emoji only, or has text
Contains any of	Matches if any of the words is in the comment
But not	The rule doesn’t apply if any of these words is in the comment

Actions

Action	What happens
AI replies	The agent writes a reply, following its instructions and knowledge base
My text	A reply you wrote goes out as is, without the AI. Add several replies and Rypl varies them, so the thread doesn’t fill with identical answers
Don’t reply	Stays silent, even if the comment is a question. Moderation still runs

Don’t reply wins over every other rule, so a broad rule like “answer all positive comments” never overrides a topic you told the agent to stay out of.

Reply rules apply to comments. Direct messages follow the agent’s instructions.

Examples

Condition	Action	Why
Content emoji only, sentiment positive	My text: “🙏”, “Thanks for the love! 💜”	Warm reactions get a quick response
Contains any of “GIVEAWAY”	My text with the entry link	A fixed answer for a campaign keyword
Contains any of “lawsuit”, “lawyer”	Don’t reply	Never discussed in public; a person handles it
Type Complaint	AI replies	An apology and a next step, in your voice

Thank-you replies

Thank-you replies (Pro and Ultra) answer praise like “love this!” with a short, on-brand reply. They keep the thread active, and every later viewer sees a brand that responds.

Rule suggestions

Above the agent’s settings, Rypl suggests rules for what your current rules miss: complaints that got no answer, the same question asked again and again (a ready reply answers it the same way every time), and emoji reactions. Click a suggestion to open it as a draft; you decide whether to add it.

Preview before you save

The rule editor shows how a rule would treat your recent comments (On your recent comments), so you see what will be answered before you save it.

Next Steps

Intent detection.