Measuring Results

Comment automation helps ads in two ways: buyers get answers while they’re still on the ad, and the thread under the ad stays clean. This page shows how to measure both on your own account.

Why it can move ROAS

Buyers ask before they buy. In RYPL’s Q3 2026 data, 40% of analyzed comments on advertisers’ ads and posts were questions and 38% showed buying intent. An answer within a minute catches them; one the next morning often doesn’t.
The thread is part of the ad. Meta’s quality ranking draws on feedback such as people hiding or reporting the ad, and engagement rate ranking counts comments. Spam and scam claims give viewers reasons to hide the ad; useful answers keep them engaging.

Published results: in a controlled A/B test by BrandBastion at MindValley, comment management alone delivered +48% ROAS, the upper end of published results. Across RYPL accounts, brands saw about +10% ROAS in the first month (RYPL’s own measurement). Your result depends on your comments and how good your knowledge base is, so measure it.

Before you switch on

Write down, for the ads you’ll compare:

ROAS, cost per result and conversion rate for the last 2 to 4 weeks;
quality ranking and engagement rate ranking in Ads Manager;
how long questions waited for a reply (check the last 50);
how many spam or scam comments sat under the ad, and for how long.

Weeks 1 to 4

Week 1: get the replies right

Read every reply and every hidden comment. Fill knowledge base gaps. Don’t judge ROAS yet.

Week 2: tune

Run Suggest improvements, add rules for repeated questions, and check what your rules flagged in Review first.

Weeks 3 and 4: compare

Compare the same ads (same product, targeting and creative) with your baseline. If you can, run two similar ad sets at the same time with Rypl on only one channel.

What to compare

Metric	Where
ROAS, cost per result, conversion rate	Ads Manager
Quality ranking, engagement rate ranking	Ads Manager → ad relevance diagnostics
Reply time to questions	Rypl inbox
Spam and scam comments hidden, and hides you reversed	Rypl inbox → All hidden or deleted
Questions left unanswered	Rypl inbox, and Suggest improvements
Hours your team spends on comments	Your team

Reading the result

Reply time fell but ROAS didn’t move: check reply quality. Fast, vague answers don’t sell.
ROAS rose on some ads only: those are usually the ads with the most questions.
Many hides reversed: a banned word or rule is too broad.
Questions still unanswered: the knowledge base is missing facts.